March 2014: BehaveTech Publishing (Ottawa, Canada) has released the book, Running Out of Time—Introducing Behaviorology to Help Solve Global Problems, by behaviorologist Stephen F. Ledoux. Using ordinary examples of everyday human behaviors, this book is designed to convey–in a friendly, conversational manner–a basic behavior repertoire in behaviorology. The cover of this 600–page, 24–chapter book points out that “Behaviorology is the natural science of WHY human behavior happens, a natural science to help build a sustainable society in a timely manner.” The book is written for anyone concerned about environmental issues and human survival, particularly other natural scientists and engineers working in this area. The book is not about psychology as behaviorology is not any kind of psychology.

After the first chapter provides an historical overview, the remaining 23 chapters address the principles, methods, concepts, and practices of behaviorology, along with some scientific answers to some long–standing human questions (e.g., questions about values, rights, ethics, morals, language, consciousness, personhood, life, death, and reality) while also continually pointing to interconnections with solutions to global problems. The book also contains an extensive glossary, bibliography, and index.

With a list price of US$63, the easiest way to obtain a copy is to call the main distributor, Direct Book Service, Inc., at 800–776–2665. The company will likely answer the phone with “Dogwise,” because their most popular specialty involves books about our canine friends; several of these books already specifically apply the laws of behavior that Running Out of Time… systematically introduces. You can also order at their website (www.dogwise.com). An eBook edition will soon be available. (While previous news items contain some related information, see the entry under BOOKS for the covers and additional information.)